Uncategorized How To Set Up Your Goodreads Author Profile (And Why You Should!) Goodreads is a popular platform authors can use to market their books. However, I know many authors who have not even set up the basics on Goodreads to increase their exposure on this popular site for readers. In this post, you’ll learn about the power of Goodreads as well as how to set up yo Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized The NEW Game of IP™ – 8 Key Distinctions That Transform Information Products into Intellectual Property The game has changed. The old game of “ip” (information products) is transforming into The NEW Game of IP™ (Intellectual Property). Here’s a quote from my 2006 Keynote at the Systems Seminar that illustrates what I mean: We’re not in the information business. We’re in the wisdom game. Wi Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized Connect with Your Audience Through the Power of Content [video] The single biggest factor that makes marketing and promotion work is content. Whether you’ve hired a marketing service to promote you or you’re doing the work yourself, you need to be putting out informative content on a consistent, ongoing basis. Through the power of quality content you Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized How To Organize Your Non-fiction Book Organization can prove a challenging task for creative people whose desks often tend to be a jumble of papers, sticky notes and books and whose filing cabinets contain more random acts of filing than anything else. (Their computer files are often just as disorganized.) I know I have this probl Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized How To Write Fascinating Amazon Book Listings To Sell More Books While authors are generally focused on writing and selling their books, I want you to wear a different hat for the next few minutes. Instead of approaching book sales from the viewpoint of the author, I want you to pay attention to your own shopping habits when buying books from Amazon.com. As a cus Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized How To Get Endorsements That Increase The Credibility Of Your Book When you publish a book, it is necessary to consider how to get reviews. However, have you also thought about getting endorsements for your book? There is a difference between a review and an endorsement. You see, a review is from a reader or a fan and an endorsement is from a respected Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized How to Create Bestselling Book Ideas It’s one thing to write a book, it’s quite another to write a book that will sell. We all want to follow our passion, write our dream and dance creatively with our muse, but wouldn’t it be fantastic if, amidst all of this creation, we also managed to produce a bestselling book? That is, after Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized 7 Things Authors Can Do While Waiting for A Book to Be Published As an author, what can you do while you wait for your book to be published? There are many things you can do depending on where you are in the process. I recently saw an author ask this exact question in an author community in which we both belong. In response, I shared plenty of Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized Should You Sell Your eBook On Amazon? Pros And Cons As an indie author, you have a lot of decisions to make. One of the biggest decisions is whether to sell your eBook on Amazon, on your own website, or both. Amazon, of course, is a top choice for most authors, but just because everyone else is doing it, doesn’t mean this is what’s best Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized 7 Tools to Create Killer Headlines On average, 8 of 10 people never make it past your headline or title. That’s because headlines are usually an afterthought–slapped onto an article, a press release or a blog post after you’ve spent an hour or two painstakingly writing it, rewriting, proofreading and correcting errors. By Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
How To Build Your Email List With A Free Ecourse In the early days of the Internet, people signed up for newsletters and mailing lists eagerly just to stay in touch. Today, no one signs up for anything unless they believe they will receive great value for doing so. That benefit usually comes in the form of a gift of some sort. A strong “call-to- Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
How To Use Gmail Canned Responses In Book Marketing Gmail has a simple, yet effective, feature authors can use when marketing their books. It is called “canned responses.” Canned responses allows you to save pre-written messages you can easily insert into your e-mails later. This can save you hours of time and make you more productive. How c Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
How To Build Your Email List With A Free Ecourse In the early days of the Internet, people signed up for newsletters and mailing lists eagerly just to stay in touch. Today, no one signs up for anything unless they believe they will receive great value for doing so. That benefit usually comes in the form of a gift of some sort. A strong “call-to- Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
How To Use Gmail Canned Responses In Book Marketing Gmail has a simple, yet effective, feature authors can use when marketing their books. It is called “canned responses.” Canned responses allows you to save pre-written messages you can easily insert into your e-mails later. This can save you hours of time and make you more productive. How c Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Blog an eBook So You Get Read As You Write Many writers and entrepreneurs wonder why they should blog an ebook rather than write it the “old-fashioned way.” I can think of many reasons, the first of which is that you can publish as you write. That means you become an author and a publisher the instant you hit the “publish” button on Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
The Publishing Business Plan ; 7 Essential Elements If you are like most aspiring authors, the idea of becoming a published author probably excites you. Even if you are planning to produce an ebook to boost your business, adding “author” to your credentials could represent the fulfillment of a dream you’ve had your whole life or might catapult Written by Max Lakin October 13, 2020July 27, 2021 Saving Bookmark this article Bookmarked
12 Digital Publishing Tools The Experts Recommend To celebrate the 2 year anniversary of The Future of Ink, we asked our expert writers to tell us about their favorite digital publishing tools they’ve discovered in the last six months or so. If you are looking for tools to help you publish, curate and create digital content, you’ll find Written by Max Lakin September 20, 2020October 15, 2020 Saving Bookmark this article Bookmarked
How To Start Your Own Publishing Company – 10 Essential Steps As an author, have you considered starting your own publishing company? Many self-published authors are now choosing this option. In fact, this is what my husband CJ and I have done. We started Body and Soul Publishing in 2012 and haven’t looked back yet. Three Reasons to Start an Inde Written by Max Lakin August 20, 2020November 25, 2022 Saving Bookmark this article Bookmarked
Hangout with The Future of Ink [video] September marks the first anniversary of the The Future of Ink (read the back story here). To mark the occasion, Ellen Britt and I made a spontaneous decision to host a live Hangout on Air to chat about where we’ve come from, where the site and project is headed, and answer any questions you may Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
