Uncategorized Email Marketing For Authors – A Powerful Tool Remember when email marketing was big? Guess what? It still is. While business pages focus on social media trends, and blogs and workshops on the Internet abound with how-to information on nearly every social media network, email has been trucking along. Savvy marketers have been doing all they can Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized How to Harness the Power of Viral Marketing When I first began marketing, there was no such thing as viral marketing, social media marketing or even the Internet as we know it today. Getting the word out about your products and services was costly and, oftentimes, not very effective. Authors, artists, indie songwriters and the like often went Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized How To Turn Your Written Content Into Video Content When it comes to marketing, content is still king. Content drives sales of your products and services, and keeps your customers engaged in your business. However, content is also a hungry beast that must be fed – constantly. In order to stay visible and relevant, you have to continue to “feed th Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized The Five Secrets to a Killer eBook Cover When it comes to your eBook cover, I cannot stress enough how important it is to look professional. If your cover looks like it was created in Microsoft Word, your book sales will be directly affected and even your credibility may be at stake. Most people, especially those who spend hours online, ar Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized How to Use a Mind Map to Start Your Book Have you been struggling to start your book? Many people don’t write books because they simply don’t know how to start. They possess an idea for a book, but they don’t know what to do with it. They can’t imagine how they get from initial idea to finished manuscript. To accomplish this Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized The Pros and Cons of DRM What is DRM? DRM stands for Digital Rights Management and according to KDP it is “intended to inhibit unauthorized access to or copying of digital content files.” This is one of the decisions you must make when your first upload your Kindle book via the Kindle Direct Publishing (KDP) dashb Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized 10 Reasons Why Self-Published Books Don’t Sell – and What You Can Do to Ensure Yours DOES One of the biggest complaints I hear from self-published authors who found The Ultimate Book Coach after they published their books is, “My book isn’t selling. Can you help me?” And 99.9% of the time when I look at their book on Amazon or their website, I can name several reasons why they’re Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized Why Free Is Your Best Marketing Tool And How To Harness It It seems that everyone wants a freebie these days, doesn’t it? It’s gotten to the point that when I mention doing a free eBook giveaway to authors, they just cringe. “I don’t believe in free,” they’ll often say. Believe me, I totally get this. We get hit up all the time for free this or Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized What’s the Correct Length for an Ebook? Someone once said no good book is ever too long, and no bad book is ever too short! That goes for ebooks as well as print books. But how do you know how long your book should be? Is there a correct length for an ebook? This looks like a simple question, but you have Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Uncategorized From Blog to Vlog – How to Turn Your Written Blog Posts into Video Blog Posts If you’d like to create more video content, but you’re not sure where to start, the answer may be as close as your blog. Repurposing written content from your blog may be one of the quickest and easiest ways to produce video. After all, the idea is already there – all you have to d Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
How To Build Your Email List With A Free Ecourse In the early days of the Internet, people signed up for newsletters and mailing lists eagerly just to stay in touch. Today, no one signs up for anything unless they believe they will receive great value for doing so. That benefit usually comes in the form of a gift of some sort. A strong “call-to- Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
How To Use Gmail Canned Responses In Book Marketing Gmail has a simple, yet effective, feature authors can use when marketing their books. It is called “canned responses.” Canned responses allows you to save pre-written messages you can easily insert into your e-mails later. This can save you hours of time and make you more productive. How c Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
How To Build Your Email List With A Free Ecourse In the early days of the Internet, people signed up for newsletters and mailing lists eagerly just to stay in touch. Today, no one signs up for anything unless they believe they will receive great value for doing so. That benefit usually comes in the form of a gift of some sort. A strong “call-to- Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
How To Use Gmail Canned Responses In Book Marketing Gmail has a simple, yet effective, feature authors can use when marketing their books. It is called “canned responses.” Canned responses allows you to save pre-written messages you can easily insert into your e-mails later. This can save you hours of time and make you more productive. How c Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
Blog an eBook So You Get Read As You Write Many writers and entrepreneurs wonder why they should blog an ebook rather than write it the “old-fashioned way.” I can think of many reasons, the first of which is that you can publish as you write. That means you become an author and a publisher the instant you hit the “publish” button on Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
The Publishing Business Plan ; 7 Essential Elements If you are like most aspiring authors, the idea of becoming a published author probably excites you. Even if you are planning to produce an ebook to boost your business, adding “author” to your credentials could represent the fulfillment of a dream you’ve had your whole life or might catapult Written by Max Lakin October 13, 2020July 27, 2021 Saving Bookmark this article Bookmarked
12 Digital Publishing Tools The Experts Recommend To celebrate the 2 year anniversary of The Future of Ink, we asked our expert writers to tell us about their favorite digital publishing tools they’ve discovered in the last six months or so. If you are looking for tools to help you publish, curate and create digital content, you’ll find Written by Max Lakin September 20, 2020October 15, 2020 Saving Bookmark this article Bookmarked
How To Start Your Own Publishing Company – 10 Essential Steps As an author, have you considered starting your own publishing company? Many self-published authors are now choosing this option. In fact, this is what my husband CJ and I have done. We started Body and Soul Publishing in 2012 and haven’t looked back yet. Three Reasons to Start an Inde Written by Max Lakin August 20, 2020November 25, 2022 Saving Bookmark this article Bookmarked
Hangout with The Future of Ink [video] September marks the first anniversary of the The Future of Ink (read the back story here). To mark the occasion, Ellen Britt and I made a spontaneous decision to host a live Hangout on Air to chat about where we’ve come from, where the site and project is headed, and answer any questions you may Written by Max Lakin March 20, 2020March 22, 2020 Saving Bookmark this article Bookmarked
