Lately, I have had several authors ask me how to publish a book bundle on Kindle. It really is not that difficult to do, but can have great rewards. There are several ways to put together a book bundle or book set and I will share these strategies in this post.
Before I get into the logistics behind publishing a book bundle, here are two types of book bundles you can publish.
Publish a book bundle on Kindle from your previously published books
The first option is to take books you have already published and compile them into a bigger book set.
I have done this for several of my book series. For example I have a book series on gratitude with three books in it and compiled those three smaller eBooks into one big 3-book set which I titled, “A Life of Gratitude.”
Therefore, if my readers want all three books they can get them in one. I also have a print version and audiobook version of that book bundle. By bundling those three books into a bigger book, I created new assets for my publishing business.
My book bundle was then published as a Kindle eBook, a print book, and an audiobook giving me three new books to sell and enable me to reach new readers.
Bundling books from authors in a similar genre
Another option is to work with other authors in your genre and compile previously published books from each author into one book bundle.
I have seen book sets in both fiction and nonfiction do very well. Authors will often launch these book sets at $0.99 and then raise the price later.
However, the reader can get anywhere from 3 to 10 complete books for very low price and be able to try out new authors.
Book bundles with other authors can be very effective when you are promoting the first book in your series. It gives readers a chance to get to know you as an author and if they enjoy your book, they can continue to invest in the rest of your books in your series.
My recent experience with book bundles
I recently had the idea create a book bundle like this for authors. I approached two of my colleagues with the idea and they said yes.
I included my book “Marketing Your Book on Amazon” which has sold very well over the past 2 1/2 years. However, this is one strategy to revive an older book and reach a new audience. One of my goals through this book set is to promote my email list, backend products, and services.
The logistics of putting together a book bundle
For self-published authors, it will be fairly simple to publish a book set or a book bundle.
- First, decide which books you want to bundle together. If you can, choose an unique theme for your book set.
- If working with other authors, you should have a contract you sign so you are on the same page.
- You will then take the original manuscripts for each of the books to be included in the book bundle and have them formatted for Kindle. If you want, you can have them formatted and published on other eBook platforms as well.
- Next, you will need to have a new book cover created. For book sets, you can create a box with a new cover and include a 3-D image of each of the books in the set. Here is an example: Love Brings Us Home (fiction)
- Once you have the interior formatted and a book cover created, you can publish the book as you normally would publish it.
If you have been traditionally published or have publisher book through a small press, you will need to contact your publisher and see if you have the rights to republish your manuscript in a book set.
You also need to make sure to get the most updated manuscript from your publisher. Your publisher may also be willing to publish the book set for you.
Marketing your book bundle
A book bundle can generate more interest because there is more than one book included. I would recommend planning a book launch event for your book bundle where you price it at $0.99 for a limited time.
This will allow your book to rise in the rankings quickly and potentially get noticed by many new readers.
After your promotional period, you can raise the price and continue marketing it online and off-line.
Have you published a book bundle or books set?
If so share your experience in the comments below. What tips do you have for other authors wanting to publish a book sets?
This article was originally published on The Future of Ink and is reprinted here in its entirety for our Magnolia Media Network readers.